The site itself earns revenues by taking roughly between 40% to 50% from the model's earnings.
In popular culture Chaturbate was the presenting sponsor for the in 2016, as well as an exhibitor at the that year and in 2017.
Rankings As of November 2019, the site was ranked 22nd in the global rank and was the largest adult camming site competing with European and , which represented an increase from 167th globally and third in adult websites, trailing Xvideos and Livejasmin, in February 2017.
The site is divided into six categories: female cams, male cams, couple cams, transgender cams, private shows and spy shows.
From its inception in 2011, till 2016, the site saw a 3,200% growth rate overall.
There are popular chat rooms, that can have more than 500,000 followers and can get up to 20,000 viewers at once.
In addition, Chaturbate generates revenue from the audience when they purchase tokens using their credit cards.
It is estimated that the site receives about 117 million monthly visits, which translates to approximately 4.