Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
The site with the highest combination of visitors and pageviews is ranked 1.
Search Traffic Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
Search Popularity An estimate of how frequently this keyword is searched across all search engines.
A site with a higher score shows higher audience overlap than a site with lower score.
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.